Students listening to Communications lecture

Communication

Bachelor of Arts

Your professors in the Communication program will work with you to create the academic path that results in the career of your dreams. There is no one-size-fits-all approach to learning. When you study Communication, your professional and personal goals matter, and you鈥檒l take an active role in building a plan that provides the skills and experience needed for success in the modern business world.

No matter which classes you chose, this program is centered around the powerful skill of storytelling. Journalists use it to deliver compelling news; corporate communication specialists use it to shape an organization鈥檚 image; and social media strategists use it to engage followers and build brands. You鈥檒l learn the skills to be a strong storyteller and content creator through non-fiction writing, multimedia, video production, public speaking, and data collection and expression.

Your experiences in the program will also prepare you to strategically tailor your message to a variety of audiences through different media platforms, both digital and traditional. The versatility of this degree allows students to pursue a number of careers in traditional media, writing, multimedia, social media, and strategic or corporate communication. Some of our students also choose to advance their study of communication through graduate school, where they often specialize in mass communication, journalism, communication and technology, and corporate communication.

Minors

    A Communication minor complements various majors and allows students to refine their professional and creative skills further. The minor includes six courses, consisting of 18 credits.

    Required Courses (9 credits)

    • COM 101: Communication in Society
    • COM 102: Interpersonal Communication
    • COM 260: Introduction to Social Media

    Course Choices (9 credits)

    • Students must take three additional courses within the Communication Department, two of which must be 300-level or higher.

    Minors (unless permitted by the Department Chair) are not able to take COM 390: Professional Development or COM 473/475: Internship.

    The Social Media and Web minor integrates with a student鈥檚 chosen major to harness the power of convergence and analytics by training students to use emerging technologies and web-based communication. Combined with their major field of study, the Social Media and Web minor prepares students to be skilled practitioners in the new media landscape. The courses enable students to participate in and adapt to cyberspace鈥檚 virtual forum through proper protocols informed by communication theory. Students who are majors may pursue the Minor Electives Cluster in Website Design in the Art Department. In contrast, Graphic Design Majors may pursue the Minor Electives Cluster in Communication.

    Required Courses

    • ART 128: Graphic Design Basics (3 credits)
    • ART 221: Digital Imagery (3 credits)
    • ART 321: Introduction to Website Design (3 credits)
    • COM 260: Intro to Social Media (3 credits)

    Minor Electives Clusters (Choose one: if courses in the minor cluster are required for your major, please take the opposite cluster.)

    • ART 225: Computer Illustration Technology (3 credits)
    • ART 325: Intermediate Website Design (3 credits)
    • ART 326: Advanced Website Design (3 credits)
      OR
    • COM 202: Contemporary Media Literacy (3 credits)
    • COM 240: Digital Video Production I (3 credits)
    • COM 330: Digital analysis & Strategies (3 credits)
Communication Clubs

    This student-led organization creates media for a variety of platforms, including YouTube and Spotify. Members utilize Laker TV studios, a video production lab that telecasts on Spectrum Cable in the City of Erie, and a Digital Audio Lab for creating podcasts and streaming audio. The club features multiple branches, including audio/radio, blogging, gaming, TV production, new digital communication platforms, sports broadcasting, broadcast journalism, and videography/photography. It provides not only fun in working with other like-minded creative students but helps the student build his/her media portfolio. All majors are welcome to join.

Fast Facts

  • Hands-on experience begins as soon as freshman year with access to Laker Student Media. This multi-platform student-led organization creates content for YouTube, TikTok, Instagram, and Spotify
  • A professional development course sets our graduates up for success; Students learn to perform deep-dive job searches, practice interviewing, create online resumes and digital portfolios, and develop professional skills
  • Our alumni have become social media managers, television, radio and print journalists, public relations executives, event planners, business owners, teachers, lawyers, and advertising and sales executives
  • Many companies waive the experience requirements to hire our students right after graduation due to the practical experience of working with real-world clients through in-class projects and internships

Learning Outcomes

  • Identify critical information relating to the history, laws, and ethics of communication and the individuals responsible for shaping it
  • Explain and apply general theories and research methods used in communication
  • Demonstrate proficiency in oral communication in both small and large group settings
  • Write clearly and correctly in style appropriate for the audience and objective
  • Develop an understanding of and practice skills in current and emerging communication technologies relevant to the student鈥檚 area of interest
  • Demonstrate accumulated knowledge within professional settings and situations

Effective Communication Can Take You Far

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  • Laker Student Media

    Laker Student Media is a student-run club that brings the 六合彩开奖记录t University community together through various mediums, including YouTube, Instagram, TikTok, and Spotify. Students are encouraged to explore different forms of media, create unique content, and share their voices with others.

    a male student operates a camera
  • Laker Student Media

    Laker Student Media features multiple branches including audio/radio, blogging, gaming, TV production, new digital communication platforms, sports broadcasting, broadcast journalism, and videography/photography. It provides not only fun in working with other like-minded creative students but helps the student build his/her media portfolio. All majors are welcome to join!

    a female student records a podcast
  • Career Outcomes

    Integrative and Strategic Communications graduates have been hired by The New York Times, the U.S. Army, the Cleveland Cavaliers, Busch Gardens, JP Morgan, the University of Pittsburgh Medical Center, iHeartMedia, and Estee Lauder.

    two female students record audio