group of graphic design students gather around a computer

Graphic Design

Bachelor of Arts

A state-of-the-art, private graphics lab, iMac computers, Adobe editing software, GoPro cameras and 3D printing 鈥攁ll the tools and high-tech gadgets our majors need to produce high-quality work to attract the attention of leading employers in the industry. It doesn鈥檛 hurt that our comprehensive curriculum integrates web and print design, which fosters versatile graduates. When students get to apply that knowledge in consultations with actual clients, they鈥檙e not only providing a tangible service within the community, but they鈥檙e also building robust professional portfolios. There鈥檚 no question 鈥 our graduates are well prepared for the workforce. This is evident in the number of jobs our graduates snag with high-profile corporate companies, such as Southwest Airlines, Dick鈥檚 Sporting Goods, L鈥橭real, and EXPRESS.

Fast Facts

  • 六合彩开奖记录t's graphic design program was ranked #4 nationwide by College Choice for 2020.
  • What better way to learn about art than to experience it firsthand? That鈥檚 why graphic design majors regularly design for real clients such as Community Resources for Independence (CRI), Chroma Guild, and the Icebreaker Tourney.
  • The art department purchased its first 3D MakerBot printer in 2016. Several courses incorporate 3D printing to bring student sketches and designs to life.
  • AdPro is a student-run, social organization that helps students better understand advertising, while practicing professionalism.
  • The Illustration Tools class expands student鈥檚 command of Adobe Illustrator by exploring a combination of vector skills, traditional media, and techniques used to create spot and editorial illustration.
  • The Digital Video Editing course is an introduction to digital video editing. Students will be working in the style of non-linear video editing.
Minors

    Consists of 21 credits as follows:

    • ACCT 101: Principles of Accounting (3 credits)
    • MGMT 120: Principles of Management (3 credits)
    • MKTG 162: Principles of Marketing (3 credits)
    • DANC 200: Intro. to Arts Administration (3 credits)
    • DANC 475: Arts Management Internship (3 credits)

    2 electives of the following, at least one 300-level course.

    • ART 128: Graphic Design Basics (3 credits)
    • COM 240: Digital Video Production (3 credits)
    • COM 260: Intro. to Social Media (3 credits)
    • ART 321: Intro. to Website Design (3 credits)
    • COM 312: Communication & Social Responsibility (3 credits)
    • COM 314: Global Communications (3 credits)
    • COM 330: Web & Social Media Analytics & Strategies (3 credits) Requires COM 260 to be taken previously or concurrently.
    • Art 100 Drawing I (3 credits)
    • Art 122 or 123 Art History (3 credits)
    • Art 125 2-Dimensional Design (3 credits)
    • Art 126 3-Dimensional Design (3 credits)
    • Basic Level 2-D Studio (3 credits)
    • Basic Level 3-D Studio (3 credits)
    • Art Electives (2) (3 credits)
    • ART 122 - Ancient to Medieval Art History (3 credits)
    • ART 123 - Renaissance to 20th Century Art History (3 credits鈥)
    • ART 128 - Basic Computer Design (3 credits鈥)
    • ART 223 - History of Modern Art (3 credits鈥)
    • ART 224 - History of Photography (3 credits鈥)
    • ART 230 - Graphic Design History (3 credits鈥)
    • ID 220 - History of Interior Design (3 credits鈥)
    • ID 221 - History of Architecture (3 credits鈥)
    • ARTH 125 Art Therapy I (3 credits)
    • ARTH 225 Art Therapy II (3 credits)
    • ARTH 325 Art Therapy III (3 credits)
    • PSYC 101 Intro to Psychology (3 credits)
    • (3) Approved Electives (3 credits)
    • ART 128 Basic Computer Design 3 credits
    • ART 220 Typographic Foundations 3 credits
    • ART 221 Digital Imagery 3 credits
    • Four (4) Approved Art and Graphic Design Elective
    • ART 106 Photography I
    • ART 128 Basic Computer Design
    • ART 206 Intermediate Photography
    • ART 223 History of Modern Art
    • ART 224 History of Photography
    • ART 305 Digital Photography
    • ART 306 Color Photography
    • ART 400 Individualized Studio I
    • THEA 110: Acting I (3 credits)
    • THEA 245: Script Analysis: From Page to Stage (3 credits)
    • THEA 290: Topics in Theatre History (3 credits)
    • THEA 401: Practicum (3 credits)
Post-Baccalaureate Certificates

    The advanced certificate in Art Education (K-12) is intended for students who have already completed a bachelor's degree in an art-related field. This certification is also for college graduates seeking an art (K-12) teacher certification in the State of Pennsylvania. Each certification requires a course sequence of study and clinical practicum experiences.

In the Classroom

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Art students joining Erie Zoo for an ExZOOberant Paint Party in their art studio

The 六合彩开奖记录t University Department of Art, Design, and Communication teamed up with the Erie Zoo for an 鈥淓xZOOberant Paint Party鈥 in our art studio. The Jungle Crayon Fence surrounds the children鈥檚 play area as a memorable and fun piece of personality in the nearby Erie Zoo. Students and faculty from the Department of Art, Design, and Communication led the initiative to host a painting party to give new life to this iconic fence in the zoo area. The entire 六合彩开奖记录t community was invited to join in the fun, with students, faculty, and staff helping paint more than 85 crayons with unique designs and names that all adhered to an animal theme. 六合彩开奖记录t鈥檚 Department of Art, Design and Communication students love opportunities to be creative in the Erie community, especially the chance to work on unique displays like the Jungle Crayon Fence!

Imaginations Powered By Innovation

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  • graphic design students sketch on a table
  • a professor instructs a class of graphic design students
  • a professor and two female students around a computer
  • three female students gather around a computer
Graphic Design FAQs

    It can be. Your advisor will discuss individually the strengths and weaknesses of different minors. To be up to this discussion, look up the minor in your catalog. Look at ALL the courses required. It is not necessary to MINOR. Often it is recommend to those unsure to take a smattering of other courses in marketing, public relations, technical writing, television production, philosophy, world cultures, etc. There are so many areas to explore and all will teach you critical reasoning, the language of a field, and how to work with others and clients.

    Yes, you do. High school provides a broad general understanding of a topic. In college, you are developing a critical mindset that will take the information from each course and build on that information. In your major, this connection is especially important. 听Students come from diverse background with varied experience in the making of Art. Some of you will understand basic terminology. Other will not. What the foundation year does is establish a common base line for performance in the Art Department at 六合彩开奖记录t University. At 六合彩开奖记录t there will be requirements and expectations that are based on you carrying knowledge from 2-D design into Graphic Design, from Graphic Design into Photography, from Art History into Painting, etc. These connections and concepts are what you are learning to adapt and embrace. When you graduate and work in the field of art these skills are what employers expect you to know and understand. When you cut corners, revert to old habits, make assumptions that you already know how to do something, you set yourself up for difficulties within the discipline of Art and Design. That is not to say forget what you have learned before. It is to say, 鈥淏e flexible.鈥 The more you are open to new ideas, as well as the traditions of the field, the better you will be as an artist. Art is in a state of constant growth and experimentation.

    If you follow the requirements in the catalog and student handbook, pass all your courses, and have a GPA above 2.5, it is absolutely possible to graduate in four years.

    There are many projects, clubs, and work-study positions that would employ your artistic skills.

    For publication experience, explore Lumen and the Yearbook. At the end of sophomore year you are prepared to apply to work on the staff of these publications.

    For work-study experiences that use design, there is Sport Information, the PAC, the Marketing Office, and the Graphics Lab. See Mrs. Hopper with questions about these.

    For clubs, there is AdPro, the Student Advertising Club; the Art Club; and Student Activities Committee. AdPro leans more toward applied design/advertising. The Art Club sets it own agenda every year. The SAC usually has a group in charge of PR. Whatever your interest there is usually opportunity to join a club and help with the design.

    Trips also provide outside experiences. Usually twice a year we travel to major art shows in the area. Take advantage of these really inexpensive ventures and sign-up when they are announced!

    That is what advisement is all about. You have two advisors available to you, a general academic advisor and your 鈥渕ajor鈥 academic advisor. Your advisors want to help you answer academic questions, explore the opportunities, and help you make the connections you need. They are interested in you making choices that are right for you. You will meet with them in the fall, and every term from then on, to discuss how you are progressing toward your goals.

    Your advisor reviewed your file that includes your SAT/ACT scores, High School transcripts, Sports considerations, and any other notes specific to you. That information along with the college鈥檚 requirements molded the choices that were made. As a first term freshman you are required to take: Drawing, 2-D Design, College Writing I, and at least one other course. Some advisors schedule 5 courses. Our philosophy is that your college education starts out better the highest GPA you can achieve. 鈥淐ollege is a marathon not a sprint.鈥 You need to build a solid foundation with your early classes. Make friends and get involved. Thusly you have been set up for success with a four-class load.

    Recommendations: Here鈥檚 a formula to get you started. For every hour in class, plan on two hours outside of class for homework. Example: a 2.5 hour art class = 5 hours of homework. Try planning your week on a chart in half hour increments. 听Remember that most of your new friends will be around in the evening making it harder to do reading and 鈥渜uiet鈥 homework. Time between classes is great for getting small tasks done and late afternoon is great for homework.

Our Alumni
    Dominic Aratari 鈥03 鈥 Product Designer at Meta Reality Labs Kyle Bogucki 鈥08 鈥 Vice President of Creative with Banner Public Affairs (WDC)
    Chris Borzilleri 鈥11 鈥 Creative Design Manager at NORESCO (PA) Gina Christofferson '07 鈥 Senior Art Director, Creative Marketing at EXPRESS (OH)
    Ashley Casey '06 鈥 Spotify, Web Designer (OH) Savannah Cicciarelli 鈥21 鈥 U.S. Department of Justice (WDC)
    Samantha Ciprich 鈥09, Kelly Hardner 鈥08, Isaac Smith 鈥13, and Rose Heid '14 鈥 Erie Insurance Group (PA) Tiffany Cook '10 鈥 Aspen Snowmass, Social Media and Events Marketing (CO)
    Kellie Cope Riley '08 (PB) 鈥 Lead UX Designer, Software (PA) Kelsey Elliot '14 鈥 Moon Tide Media, Graphic Designer (LA)
    Caitlin Ewing '14 鈥 Micheal鈥檚 Corporate, Art Director (TX) Jillian Marcellin 鈥20 鈥 Graphic Design Duquesne University (PA)
    Erin McCandless 鈥12 鈥 Digital Content Creator at AEK Solutions (PA) Haris Merzihic '11 & Rachel Clark '15 鈥 Dick's Sporting Goods Corporate (PA)
    Adrienne Nannen 鈥20 鈥 Marketing Strategist for Erie City Government (PA) Luke Pieczynski '03 鈥 Creative Director & Experience Design Manager at PwC (PA)
    Frank Pessia 鈥06 鈥 Wegman's Corporate, Creative Area Manager (NY) Sarah Sampsel '03 鈥 Work & Company, Design Director (NYC)
    Samantha Sherwood 鈥21 鈥 Multimedia Designer at WQLN PBS NPR (PA) Mike Temple '09 鈥 Amazon, Program Manager (SC)
    Matthew Zehner '06 鈥 Zehner Group, CEO (LA)
Sample Graphic Design Courses

    This entry-level course introduces the student to the basics of Graphic Design. Through various exercises, students will experience three of the basic publishing tools used by designers - Adobe InDesign, Illustrator, and Photoshop.

    This entry-level course introduces students to basic design theories and skills. Students create a variety of exercises and a sample file of professional works to better understand design. Theoretical exercises, typography projects and readings introduce students to lifelong design issues and tasks. Adobe InDesign, Illustrator, and Photoshop are utilized in this course. Prerequisites: ART 100, ART 125.听

    Photoshop image creation and manipulation is explored. Emphasis, in this term, is proper file creation, learning and utilizing specialized tools, applying proper design theories to computer generated art, and tutorials for special effects. Projects focus on various kinds of photo collage and retouching as it relates to a variety of clients. Prerequisite: ART 220.听

    This course is an introduction to digital video editing. Students will be working in the style of non-linear video editing. The tool of choice will be Final Cut Pro X / MAC OS platform. Projects will follow a workflow of idea generation, scripting, storyboarding, media collection, media organization, storyline building, addition of text / titles, stills, audio and finally export / publishing. Final projects will be uploaded and published via website and YouTube (DVD publish optional). Furthermore students will create projects that utilize basic camera shots and angles. Video shooting will incorporate foundational cinematography techniques. Mini projects will demonstrate movie-making techniques of Alfred Hitchcock, Pudovkin and other classic movie makers. As a camera operator students will properly setup an interview, frame a shot and conduct an interview. Project concepts will include, but not be limited to documentary, Ken Burns, Time-lapse, Lyric video, different video with song, Procedural, 六合彩开奖记录t PSA and Commercials.

    This class expands student鈥檚 command of Adobe Illustrator by exploring a combination of vector skills, traditional media and techniques used to create spot and editorial illustration. Assignments may include: children鈥檚 book illustration, card and gift design, editorial illustration, portraiture and icon systems. Prerequisite: ART 220.听

    Beginning with the Industrial Revolution, this course will chart the development of what we contemporarily refer to as Graphic Design and Advertising. Students will survey the designers, works, technologies, and philosophies of the major design movements and create work exploring these areas. Emphasis will be placed on the connection of design to art and popular culture, as well as the cyclical nature of design. Students create various pieces reflecting the work of the movements being studied. Prerequisite: ART 220.

    Multi-page layout is the emphasis in this class. Students learn how to handle text, integrate images into layout, and develop a keener sense of typography. Projects may include: magazine layout, cook book layout, CD design, brochure design and book jacket design. Students will learn how to use Adobe InDesign and the digital publishing suite. Prerequisite: ART 221.

    This class introduces students to design for the World Wide Web. Students add Dreamweaver to their software arsenal. An emphasis on a design ideology using HTML and CSS to solve visual problems is used in order to create sites based on industry standard practices. Current issues specific to the World Wide Web are introduced. Sites are mapped. A selection of pages are created and uploaded to remote servers. Prerequisite: ART 221.听

    The most intensive of all the design courses, students in this course create and design for two companies - an imaginary company of their own choosing and a local small business through the Small Business Development Center. Logotypes are designed. Brand sensing is applied. Advertising is focused. Packaging and Graphic Design Standards are developed. Prerequisite: ART 320.

    The culmination of a student鈥檚 graphic design efforts, this course seeks to refine a student鈥檚 style and to display it in the most advantageous form. Students create a traditional and online portfolio. Students are required to commit to a geographical area and discipline focus. With this decision made, research is performed, cover letters generated, resumes refined, and the job hunt begins. Prerequisites: 6 approved graphic design courses.听

    This course builds upon the HTML5 / CSS3 skills from previous courses. Students add to their base of skills to take the presentation of the web page to the world of responsive frameworks. Using industry accepted responsive frameworks web pages will properly display on mobile, tablet and desktop devices. 听CSS skills are also honed to give better color, type, layout and interactivity to the produced websites. Prerequisite: ART 321.

    This course will take students to advanced levels of experience with current CMS (content management systems). The CMS experience will take the designer from start to final delivery of a professional grade CMS solution. These steps include: server side software installation, configuration, user control, theme and plug-in application, page and post creation and finally theme development. The final CMS skill will be the application and testing of an e-commerce module with a working payment gateway. Prerequisite: ART325.

    • ART 100 Drawing I (foundation year)
    • ART 125 2-Dimensional Design (foundation year)
    • ART 126 3-Dimensional Design (foundation year)
    • ART 106 Photography I
    • ART 122 or 123 Art History
    • Two Approved Studio Offerings
Computer Inquiries

    If you have a working computer already, use that until you are sure of your major! You will have the use of the Graphic Lab and programs for your homework. Often students wait until Sophomore Review to invest in their Macs and Adobe software. Then, you can buy the kind of computer and programs you need.

    The IT Help Desk will recommend a PC to general students. You are not a general student. Graphic Design Students work primarily on Apple Macintosh. There is a student link that will review the platform options with you. We recommend high-end laptops for their flexibility and longevity. Macs with a newer system already have the higher end hardware by default that would be able to receive future updates for the operating system as well. You will need a minimum of 1 gig front side cache to run Adobe Creative Cloud. 听If you must get a PC, 8 GB of RAM and 512 GB SSD is the minimum. The rest of the specs are up to you. Obviously, the higher end unit that you buy, the longer, for either system, it will last.

    You can work the design applications on PC. You will have some issues that will be yours to solve:

    • Fonts: You will have 鈥渢rouble鈥 with fonts. They are not cross platform.
    • Commands: Keyboard commands will be different. You will be instructed on the Mac. You will need to be able to translate the keyboard command to PC. Hint: Control=Command and Option= Alt. This will take care of some of the issues.
    • Viruses: You will be downloading items like crazy! You will need to keep up religiously on your virus software. Macs do not have nearly as much trouble in this area.
    • Troubleshooting: We may be able to help you troubleshoot a problem with an Adobe application or a file. We ask that you take notes when we provide you guidance because these problems often repeat! The IT Help Desk can assist with many hardware problems.
    • Job Field: Macs are entrenched in Graphic Design and K-12 Education. If you don鈥檛 learn the Mac now, when? You will eventually need to be familiar. Consider it part of your training.

    Applications can be purchased for Mac or PC. Software titles upgrade almost yearly. Adobe has the Creative Cloud that allows you to lease the programs from Adobe for $19.99 a month with a year commitment. This allows you to receive all upgrades as they come out. And they come out multiple times in a year.

    • Digital Cameras: Students are required to have a DSLR camera that has manual controls, aperture, and shutter speed, as well as manual focus.
    • Portable Hard Drives: Pick up a 2 TB WD Elements portable hard drive to back up your work. You will have a copy of your work on your computer, in the cloud, and on your hard drive. That way if something crashes you will have a back-up 鈥 if you take the time to periodically save to those resources.
    • USB Drives: these are to only be used to transfer, print, or trade work. Do NOT use them as a back-up device. They break too easily.